The annual Boxing Day swim in Paignton is a charitable event called the "Walk into the Sea," organized by the Paignton Lions Club. It takes place on Boxing Day at 12:00 PM on Paignton Sea Front Beach and involves participants, many in fancy dress, running into the sea to raise money for local causes. Registration is required, either by booking online in advance or on the day, with a fee of £10 for adults and £5 for under-16s.
https://www.paigntonlions.org.uk/events/lionswalkinthesea.html